Sweet Mask/Synopsis

History
Sweet Mask was born with a very ugly face, which he was ashamed of, so he resolved to be beautiful on the inside and adhere to strict moral principles to compensate.

Directly after the formation of the Hero Association, Sweet Mask passed the entrance examination and became a hero. He performed his hero activities wearing a mask to hide his face from the public. Nobody knew his real name (Beaut) and appearance, as he had stolen and destroyed the information he had entered while registering. When he was promoted to the B-Class, he chose the hero name "Secret Mask." He grew inexplicably strong as he continued his hero work.

One day, an accident broke Sweet Mask's mask during a battle, revealing his face to the bystanders. Instead of hearing boos from the crowd, he heard only cheers. He looked at his reflection in a puddle and saw that his appearance had become beautiful. He then understood that his hatred for his ugliness had caused his body and face to transform; he had become a monster.

Initially, Sweet Mask performed his hero duties with a mask to hide his face. His hero name back then was "Secret Mask," but now, after a certain event, he decided to remove it. His beautiful face gave him the hero name "Sweet Mask."

Sweet Mask wrote Ikemen Castle (イケメンキャッスル) and Ikemen Love Story (イケメンラブストーリー).

At some point in the past, Sweet Mask was saved by Blast, which served as a very important memory for him.

National Superhero Registry Arc
Sweet Mask gets a call from the Hero Association about Genos passing on the test and becoming an S-Class hero. Later, he visits both Genos and Saitama at an udon shop as they finish an eating competition, asking Genos to speak with him privately. He asked Genos how the test was with Genos replying that it was too easy and a waste of time. Sweet Mask stops Genos from attacking him, who was thinking this was a rookie beating, but he only came to congratulate Genos for reaching S-Class and tells him, that he expects great results from him and walks off. After that, he is seen in his penthouse thinking about how interesting Genos is.

Sea Monster Arc
While the Seafolk invade J-City, Sweet Mask makes a guest appearance on a television show to promote his new song. The host of the show asks Sweet Mask what he thinks about the current situation, to which Sweet Mask replies that he is only a hero when he fights evil and that currently, he is here to promote his new song as a singer. However, he goes on to say that heroes have to be tough, strong and beautiful at all times in order to ease the fear and worries of the people. He states that he finds it regrettable that there were heroes who were defeated by evil and stating heroes must improve themselves so that no hero would die in vain in the future. Sweet Mask is called to advise about Saitama's promotion to B-Class. Sweet Mask replies that they do not need him for a trivial task such as promoting someone to B-Class and even states that he only wants a say in promoting people to A-Class and higher, as they tend to have a strong influence on the association's image. He, in the end, allows Saitama to be promoted. In the anime Sweet Mask appears in his dressing room along with Bearded Worker to talk about Saitama's promotion to B-Class. However, he only cares about A-Class heroes and above as they are the public face of the Hero Association, and feels disgusted because of the Deep Sea King incident, due to many A-Class and even two S-Class heroes being defeated by said monster. The Bearded Worker then shows Sweet Mask a video of Saitama defeating the Deep Sea King in a matter of seconds. His discovery of Saitama's true potential sparked a minor interest in him.

Alien Conquerors Arc
After the defeat of the Dark Matter Thieves and the fall of their spaceship Sweet Mask appears and mocks the S-Class heroes for being unable to prevent the destruction of A-City much to Metal Bat's anger. Later when they found the remaining minions of Boros while the other heroes wonder what to do with them, he instantly kills all of them saying that "evil" must be eliminated without doubts. The other heroes watch shocked and Sweet Mask lectures Genos about implementing "justice", as well as telling him how disappointed he was with the latter after the Deep Sea King incident and with the most recent destruction of A-City before he walks away. Meanwhile, Genos, before meeting up with Saitama, compares himself to Sweet Mask.

The Blizzard Group Arc
Sweet Mask encounters Suppon, a caveman test subject who escaped from his laboratory and had begun to brutally assault civilians. Sweet Mask deemed Suppon as 'evil' and informed him that he was under orders to bring him back alive, but going against these orders, he defeats and brutally kills Suppon in short order, amidst a cheering crowd.

Super Fight Arc
Sweet Mask is seen performing a concert with a band in a concert stadium, but was interrupted by large explosions, signaling the arrival of a Mysterious Being.

Despite the situation, Sweet Mask continues his show, toying with the Mysterious Being before eliminating them with a swift slice and an uppercut. However, the audience believes it was part of the show, and no further questions are asked. After the show, Sweet Mask contemplates about the Monster Association, resolving to take action himself.

Monster Association Arc
Sweet Mask arrives at the Hero Association headquarters. He finds that the assault team woefully inadequate as he expected elite members only. He opposes the presence of Atomic Samurai and his three disciples, Bushidrill, Iaian and Okamaitachi as they are too weak to take care of themselves.

Sweet Mask barges into the S-class meeting. Child Emperor tells him to lead the surface strike team to which he is against. To take advantage of his leadership skills, he should lead the underground strike team but Flashy Flash and Zombieman are against it. Sweet Mask questions Zombieman on his regeneration abilities and accuses him of being a monster. Before a fight could break out, King enters the meeting and manages to convince Sweet Mask to back down. He still insists that he is part of the underground strike force. He leaves with various other heroes to attack the Monster Association.

Sweet Mask later rescues Bushidrill from being hypnotized by Do-S' whip, when he along with Iaian and Okamaitachi were facing off against Do-S' slaves. Sweet Mask tells the three disciples to leave the fight to him, believing it will be exceedingly simple for him. The three disciples decide to trust Sweet Mask and retreat, leaving him alone to face Do-S and the brainwashed Narinki Squad. Do-S tells Sweet Mask that she is a fan of his, and wants to spend some time with him alone, in exchange for 'unbrainwashing' the slaves. Sweet Mask tells her that bargaining won't work against him. Do-S responds by ordering her slaves to attack the hero, confidently stating that she would make him "her own". The hero mentally pictures his attack of decapitating the entire squad with his bare hand as they try to attack him, but before he can follow through, the disciples rejoin the fight and intervene. Iaian slams Noria and Asami into the wall, Bushidrill rises up through the floor and slams Tongara and Sosshi into the ceiling, while Okamaitachi takes out Chinpi, Gomago and Sanshon with multiple Air Blades. This momentary distraction creates an opening for Sweet Mask, who disarms Do-S' of her whip and slams her head into the wall, presumably killing her. Sweet Mask asks why the three disciples came back. Even though Iaian knows the hero planned on killing the mercenaries, he pretends as though Sweet Mask planned to lower the enemy's guard by sending them away. The two exchange stony glares. But Bushidrill tells Iaian not to mince his words and he demands Sweet Mask tells the truth about his intentions to kill the mercenaries. Sweet Mask views this statement as nonsense and derides the three swordsmen not only for misunderstanding the intentions behind his instructions, but for intervening in the battle, and even though it went well, their actions were still unforgivable, and he would report them to upper management. Okamaitachi gets angered, though Iaian stops him. He decides to act diplomatically for now. Iaian apologizes to Sweet Mask for the misunderstanding and that they're still heroes-in-training. Sweet Mask mocks them and their master. In his mind, Sweet Mask views being a hero as vanquishing evil, including evil's accomplices, and by that logic, he thinks that those who lend a helping hand to evil's accomplices are also evil. He briefly considers taking out the three swordsmen, but before things escalate, the mercenaries wake up. Iaian comforts them, and the mercenaries all express their gratitude while crying with relief. Sweet Mask watches the scene in silence, though his lapse in focus allows the presumed-dead Do-S to strike. She wraps her leg around the hero's neck and pierces his eye with her tongue. She taunts the hero for letting his guard down but is shocked when she sees that the hero's eye isn't bleeding and that instead, his eye and face are merely cracked. Do-S realizes that Sweet Mask isn't human, and the hero crushes the monster's head, ending the battle. The freed mercenaries rush towards Sweet Mask and ask him if he's alright, but the hero claims he's fine, the damage had already regenerated. The mercenaries instantly recognize Sweet Mask and ask for autographs and pictures. Annoyed by the mercenaries, Sweet Mask decides to entrust the three swordsmen to take care of them while he remains on the battlefield. Sweet Mask is later seen exploring the underground base with the head of a monster in his hand. He stumbles upon a gigantic machine, and the monster's head explains that it was built to nurture the Monster Cells harvested from Orochi. Sweet Mask deduces that in order to completely stop the Monster Cells' production he has to kill Orochi, and proclaims that he will do so, ignorant to the fact that Orochi has already been defeated by Saitama elsewhere. He quickly destroys the machine and moves on. However, as he continues to explore the base he encounters Fuhrer Ugly. Because of Fuhrer Ugly's extremely grotesque appearance, Sweet Mask finds himself unable to fight back out of shock, and he is thrashed by the hideous monster.

When Tatsumaki inquires about Narinki's Private Squad on her communicator, Sweet Mask informs her that he was forced to kill them before requesting backup against Fuhrer Ugly. Tatsumaki berates him for failing to save the Narinki Squad and for struggling against Fuhrer Ugly, denying his request for aid. However, shortly afterward, Tatsumaki tracks the positions of Sweet Mask and the rest of the heroes using their transponder signals, and she protects him in a psychic bubble, floating him up away from Fuhrer Ugly and towards the surface of Z-City. Once on the surface, Sweet Mask feels ashamed at his overwhelming defeat until he sees the other heroes staring at him, at which point his fear turns to anger that they're looking down on him for requesting help. When Child Emperor advises him to hang back, his rage only grows, and veins pop out of his face and neck as he contemplates killing the S-Class heroes to maintain his image. However, he's momentarily broken out of his focused rage by Iaian, who asks if he's okay. He momentarily has a flashback to Blast reassuring him, and upon coming back to the present, he slams his head into a rock to restore himself to a normal mental state. Iaian asks him what's wrong, to which Sweet Mask responds that he was about to forget self control, the most important aspect of fashion. As the heroes put into motion their plan to finish off Orochi, Sweet Mask overhears a conversation between Child Emperor and Zombieman in which he comments that a pseudo-monster like Zombieman would not be fit to lead a team of heroes, and that they need the "ideal human" to lead them. Child Emperor is incensed by his comment, but Zombieman calmly interjects, stating that they're all human, which Sweet Mask appears to react to. Soon thereafter, Homeless Emperor reappears and attempt to attack Child Emperor only for Zombieman to get in his way and take the blast instead while Sweet Mask narrowly manages to dodge the attacks. After the smoke clears, Sweet Mask attempts to swiftly attack the executive, only to be restrained in midair by the re-emerged Black Sperm. As he is restrained, Fuhrer Ugly shows up from the ground and scares Sweet Mask with his ugly face. Fuhrer Ugly then caves in Sweet Mask's face via his Face Caving Punch, subsequently ripping his body apart by the legs and throwing him.

Original Webcomic
Sweet Mask eventually returns to the battlefield to fight the executive monsters with the other heroes. He throws a large boulder at Black Sperm and demonstrates abnormal physical traits over the course of the battle such as being able to withstand almost lethal attacks with ease and reattaching his arm after it was shot off. Veins and scars cover his body as a result of his powers. Sweet Mask aids Child Emperor in his plan to defeat the monsters, fending off legions of the multiplying Black Sperm whilst avoiding attacks from Evil Natural Water, which impresses Pig God and Atomic Samurai.

Later he is confronted by Garou after he destroys Golden Sperm with ease, remarking on Garou's power. Garou mocks Sweet Mask's views of justice and beauty and proceeds to fight the remaining S-Class Heroes. Though Sweet Mask and the others are able to land several blows on Garou, he is able to defeat them all, striking Sweet Mask brutally across the face.

After Saitama defeats Garou, a recovered Sweet Mask yells at him to kill him and says that he cannot be allowed to live after all of his crimes. He then implores Bang to do the same, offering to carry out the execution himself. He is prevented from carrying this out by the child Garou brought with him and is outraged when he is able to escape.

Psychic Sisters Arc
Sweet Mask is in a studio pondering the thought about the beauty of strength and Saitama. He is asked by his director to look over a group of young and new C-Class Heroes named the Sugar Pop Boys who are in the entertainment industry. However, he declines, finding imitations to be 'ugly' and a waste of time. When the group insults him and challenges him, Sweet Mask is able to intimidate them with a frightening aura, forcing them to cower in fear while adamantly voicing none of them had a true beauty like Saitama, which was overwhelming power. During this time, a strange vein appears on his neck.

Supreme Hero Arc
Sweet Mask hosts a meeting with other Hero Association staff to discuss a new project called Supreme Hero Production Project that would feature Saitama.

Later, Sweet Mask finds Saitama and invites him for tea. Saitama wants a coke, but Sweet Mask orders him a glass of ginger ale, greatly annoying the bald hero. He tells Saitama about his plan for turning him into the perfect hero, as he sees the potential for Saitama to become the ideal hero of the Hero Association. Saitama asks Sweet Mask why he doesn't become that ideal hero he was dreaming of himself but Sweet Mask responds, rather vaguely, that he won't be able to. He takes Saitama to an amusement park and explains his history and why he is looking for Saitama to carry on his legacy while they take a ride on the Ferris Wheel. Without agreeing to anything, Saitama asks Sweet Mask for the time and quickly leaves to go and spar with Genos. Sweet Mask resolves that he will not give up on Saitama. After Saitama leaves, a ruckus in the amusement park crowd draws Sweet Mask's attention, and he realizes that they are the screams of the park visitors.

Sweet Mask jumps in to defend the crowd from the monster Pesky Clown who he promptly attacks, destroying one of his balloons, which he figures to be used for absorbing damage. A crowd begins forming around him after people realize he is there, which he tries to dismiss to no avail. Pesky Clown attempts to attack the people gathering around the battle, but Sweet Mask counterattacks and pops the remaining two of his balloons before Pesky Clown grabs his arm. He is pummeled by the monster and punched into a Ferris wheel. He now believes the monster to have grown to dragon level and debates if he should use his true form, thinking that it will ruin his status as an idol. He finally comes out from the rubble, having decided to take Saitama’s advice at heart to let out his true form to fight and restart his new heroic life.

After transforming into his monster state, Pesky Clown thanks Sweet Mask for his hospitality and kicks the hero, but to the monster's shock, Sweet Mask stops the kick. He retaliates with a strong punch to the face which draws heavy blood, and manages to break the monster's arm before pummeling him with a barrage of blows. While the crowd cheers him on and his supposed victory, Sweet Mask attempts to calm himself down, his hand covering his face. Once the hero reveals his hideous appearance, the crowd gasps in shock and horror.

The entire world tunes in to the fight, spreading information and all expressing shock at Sweet Mask's true form. Unfortunately, this gives Pesky Clown even more power, transforming him further and healing his injuries. Pesky Clown manages to momentarily overpower the hero and attempts to pull all of the hero's limbs off. The monster then puts Sweet Mask in his mouth to consume him, but Sweet Mask manages to pry Pesky Clown's jaw open. The dragon-level Mysterious Being attempts to cowardly yield, but Sweet Mask finishes Pesky Clown with one final punch to the head, finally putting an end to his rampage.

The crowd is put on-edge and begins to panic. Although some people attempt to defend Sweet Mask by saying he defeated Pesky Clown, others begin to worry that Sweet Mask will attack them next. The hero attempts to put the crowd at ease and change his face back to normal, but unfortunately, he's unable to remember his previous face setting and cannot change back, while the crowd only grows more riled up as they see Sweet Mask's face morph and twist.

Blue Fire arrives on the scene to eliminate the monster, but like everyone else, is shocked to find that the monster is Sweet Mask. Both he and the other citizens continue to debate what Sweet Mask will do next and his true nature in general. One of the citizens throws a rock at Sweet Mask, which Blue Fire tries to stop, but suddenly, Saitama appears and catches the rock.

Saitama sees Sweet Mask's grotesque appearance and calls him cool, complimenting him for standing up to Pesky Clown and revealing his true hideous nature. Sweet Mask sees this as the opportunity for Saitama to cement himself as the symbol he'd envisioned him as and tells Saitama to kill him. Saitama playfully punches him in the stomach, telling Sweet Mask that the celebrity is just getting started and that things are going to get very interesting.

Sweet Mask decides to grab Saitama by the face, goading him to fight back and kill him, but instead, Saitama tells the monsterized hero to hold on tight, referring to holding Saitama's cape to leave the scene. The two fly off into the sky and into the distance, allowing Sweet Mask to go into hiding.

The revelation that Sweet Mask is a monster deals a devastating blow to society: Online debates spark as to whether or not Sweet Mask should be hunted down because he is a monster, many experts weigh in on the legitimacy of Sweet Mask's status as a monster. The blow to the Hero Association is even worse: With Sweet Mask's true nature revealed, the association loses one of their chief contributors for donations, and since Sweet Mask was a chief advisor whose opinions are the entire basis for the association's current operating guidelines, they are left without a key staff member. Furthermore, some of the Hero Association sponsors demand damage compensation. The Hero Association staff wonders how they couldn't have seen Sweet Mask's true nature, noting that Sweet Mask often used his chopper to avoid Bofoi's advanced security detection on Mysterious Beings. Sweet Mask's revelation on his true form becomes the Neo Heroes' great advantage, as it damages the Hero Association's reputation even further.